Category: general

Barbour Hello Kitty

[:en]Barbour is one of the successful traditional English outdoor brands. Widely popular since the 1980s, it was the synonym for the wax jacket.

Then the brand was extended to other clothing products like knitwear. There it experienced a few quality problems, for example the sweaters are below standard.

Now Barbour is collaborating with Hello Kitty. The targets are obvious, younger and more female customers. The line will include jackets, knitwear, hats and socks. The colors are pink, purple and navy. It is doubtful, that this goes well with the brand roots in outdoor like hunting, fishing and horse back riding. It is questionable also, whether the core customer based will appreciate the connection with Hello Kitty.

Competing brand Bellstaff tried to change itself into a fashion brand not too long ago. They quickly returned to their roots, motorcycling.[:]

Lego licenses USB flash drives

[:en]Lego has signed a license for USB sticks.

The licensee is PNY Technologies®, Inc.

The sticks will come in various colors and with a mere 8GB or 16GB. The connection, USB 2.0, isn’t the fastest either.[:]

Winnebago Outdoor Bekleidung

Winnebago ist in den USA, was Hymer in Deutschland ist, die Marke für Reise- und Wohnmobile.

Für Outdoor Bekleidung vergab Winnebago Industries eine Lizenz an 540Brands, LLC.

In diesem Jahr kommen die ersten Produkte auf den Markt.