Category: general

Die Überschrift könnte lauten “zurück zu vernünftigem Lizenzieren”.

Laura Ashley hat eine Lizenz bekannt gegeben für Bilderrahmen.
Lizenznehmer ist Isaac Jacobs International.
Die Kollektion beinhaltet Bilderrahmen aus Acryl, Holz, Glas, Metall und Kuststoff.
Der Vertrieb soll über Kauf- und Warenhäuser sowie den Fachhandel erfolgen.
Markteinführung ist für Januar 2013 geplant.

Nach diversen etwas abwegigen oder schwachen Lizenzen ist dies eine, die der Marke entspricht, – Romantik -, und wahrscheinlich sogar gut tut.
Damit kann Laura Ashley auch die jüngeren Frauen mit Taschengeld-Budget zurück gewinnen, wenn die Preise stimmen.

This article from the Hollywood Reporter is as good as a textbook case.

An licensee sued MTV. Their claim: They spent millions on branded clothing and luggage only to have the products seized by local authorities.

“A licensing deal was signed with MTV Networks that allowed the company to offer products in 30 countries in Latin America and the Caribbean, but then San Panama says it discovered that MTV and Viacom “never registered the licensed marks and logos in many of the territories licensed to plaintiffs under the agreement.”

The “licensed” products were seized by authorities as infringing upon the trademark, copyright and proprietary rights of third parties, not MTV.

This is a nice example, why licensing is not a job for beginners.

The headline could be “back to sensible licensing”.
Laura Ashley has signed a licensing agreement for a collection of picture frames.
The licensee is with Isaac Jacobs International.
The debut collection will include free standing and wall-mounted frames of acrylic, wood, resin, glass, metal and plastic.
The Laura Ashley frame collection will be launched in department and specialty stores early 2013.
After some strange brand extensions this one is true to the core of the brand, romantic.

Entenmann’s announced, that its licensing program was extended to include a gift line.
The new licensee is DesignPac.

First items will be launched at Kmart for the holiday season.

For 2013 chocolate confections, breakfast mixes, flavored popcorn and gift baskets of Entenmann’s licensed products such as coffee, candles and bake ware are planed.

Michelin, known for creative brand extensions, introduced its own branded E-Bike.

At the Eurobike trade show Michelin presented a foldable electric bike for delivery this month.