Nach Duft und Kosmetik vergab Xcel Brands eine weitere Lizenz, dieses Mal für Strümpfe an United Legwear Company. Wieder geht es um die Marke Isaac Mizrahi New York.
Auch dies Lizenzprodukte sollen im Herbst 2012 auf den Markt kommen.
United Legwear hält bereits Lizenzen z. B. von Puma und True Religion.
Xcel Brands vergab eine Duft- und Beauty-Lizenz an Cloudbreak Group für seine Marke Isaac Mizrahi New York.
Die Lizenz ist exklusiv und weltweit.
Markteinführung ist im Herbst 2012.
The iconic lighter brand is expanding distribution international presence and product. Like many other brands, Zippo aims to become a “lifestyle brand”.
Besides lighters, measuring tools, pens and sunglasses, Zippo wants to offer a variety of products.
Xcel Brands has signed an exclusive licensing agreement with United Legwear Company, LLC. This agreement will give United Legwear the license to manufacture and distribute legwear for the Isaac Mizrahi New York brand.
The collection will be available at retail in Fall 2012.
According to Progressivegrocer.com, Entenmann’s signed a brand license with White Coffee for flavored coffee and cocoa.
The coffee, licensed by White Coffee and now sold at Burlington Coat Factory, Dollar Tree and Entenmann’s Outlets, is expected to roll out to the mass market, supermarket, club store, drug store and foodservice channels nationwide.
This is a second attempt. In 2007 Entenmann’s had signed a license with Coffee Holding Co. This was discontinued in 2011.
