Category: general

As reported by Fashion Illustrated, Roberto Cavalli has signed various brand license agreements for a home collection.

Instead of launching one product category after the other, Roberto Cavalli wants to approach home with multiple offerings.

All licenses are for an initial term of five years.

Furniture and furnishing accessories are with JC Passion.
Floor coverings and ceramic floors come from Gruppo Ceramiche Richetti SpA.
Wallpaper is held by Industria Emiliana Parati.
Home textiles for bed, bath and table are licensed to Caleffi SpA.

The collections will be presented at the Salone del Mobile di Milano 2012 and at the upcoming trade shows in the respective categories.

Target markets are Europe, America, Eastern Europe, the Middle East, China and Asia Pacific.

Woolrich announced a multi-year brand license for kidswear signed to Weeplay Kids, LLC.

The license covers the USA and Canada for boy’s sportswear and layette apparel, outerwear, sleepwear, and accessories in boy’s sizes 0-20.

The first collection will be available at retail in Fall 2012.

Estee Lauder gab die Lizenznahme von Marni bekannt.

Es handelt sich um eine weltweite exklusive Lizenz zunächst für Düfte.
Lizenznehmer wird die Aramis and Designer Fragrances Division (ADF).

Erste Produkte sollen im Herbst 2012 auf den Markt kommen.

Marni, gegründet 1994 in Mailand, ist eine relativ junge Mode- und Accessoire-Marke. Marni Men kam 2002 auf den Markt, eine Eyewear Kollektion 2005 und Marni Edition collections 2009.

Marni hat zwar eigene Läden, aber weltweit nur ~320 Verkaufspunkte.

Estee Lauder setzt damit klar auf zukünftiges Wachstum im Luxussegment, bzw. wird dieses wohl mit voran treiben.

Im Vergleich zu Estee Lauders anderen Marken und Lizenzen wie Aramis, Clinique, Prescriptives, Origins, M*A*C, Tommy Hilfiger, Kiton, Donna Karan, Aveda, Michael Kors, Missoni, Tom Ford, Coach und Ermenegildo Zegna muss Marni noch einiges zulegen im Bekanntheitsgrad.

Marketwatch berichtet,dass Trandy Brands eine Markenlizenz von Elie Tahari erworben hat. Trandy fertigt unter Anderem auch Eddie Bauer Accessoires.

Die Lizenz für Accessoires gilt für die Marken Elie Tahari, T Tahari und Tahari.

Distribution soll über Kauf- und Warenhäuser, den Fachhandel und Boutiquen erfolgen.

Elie Tahari ist in über 40 Ländern aktive und über 600 Flächen in den USA.

In der Vergangenheit lag die Lizenz bei Accessories Network Group.

The Estee Lauder Companies Inc. announced the exclusive worldwide license for fragrances under the Marni brand, a Milan-based marketer of luxury fashion and accessories.
Execution will be through its Aramis and Designer Fragrances Division (ADF).

The first product introduction will be unveiled in Fall of 2012.

In addition to the women’s collection, Marni men’s launched in 2002 followed by eyewear 2005 and Marni Edition collections in 2009.

Marni was founded only in 1994 and has ~320 points of sale worldwide. Clearly, Estee Lauder is betting on an outsider. At least in comparison to its other brands and licenses like Estee Lauder, Aramis, Clinique, Prescriptives, Origins, M*A*C, Bobbi Brown, Tommy Hilfiger, Kiton, La Mer, Donna Karan, Aveda, Michael Kors, Sean John, Missoni, Tom Ford, Coach and Ermenegildo Zegna.