Do you remember Blockbuster?
The business used to be the #1 video rental chain. It dominated the market like no other and was a huge success. At its height, Blockbuster was worth US$ 6 Billion.
According to an article in Variety at one point “Companies like Netflix approached Blockbuster to license the brand and it kept pushing them away”.
Blockbuster was sold for $300 million and Netflix is valued at $14 billion.
Please keep this example in mind, if we ever call you regarding brand licensing.
Tommy Hilfiger, inzwischen eine Tochter Gesellschaft der PVH Corp, hat eine Lizenz für Golfbekleidung vergeben.
Lizenznehmer ist die Kanadische Fletcher Leisure Group.
Im Frühjahr sollen eine Herren- und eine Damenkollektion auf den Markt kommen.
Golfer sind eine stark umworbene Zielgruppe. Allerdings haben Marken oft Probleme, Calvin Klein – ebenfalls zu PVH gehörend – hat dort auch lange experimentiert.
Das Bäumchen wechsel Dich Spiel im Brillenmarkt setzt sich fort.
Lanvin ersetzt die L`Àmy Group als Lizenznehmer durch De Rigo.
Tommy Hilfiger, by now a subsidiary of PVH Corp, has signed a brand license for Golf apparel.
The licensee is the Canadian Fletcher Leisure Group.
In Spring men’s and women’s golf collections will be introduced.
Golfers are a sought after target group. But many brands struggle to enter this market. Calvin Klein, also part of PVH, had its problems with Golf wear too.
Brand licenses in the eyewear market continue to play musical chairs. Now Lanvin moves its brand license for eyewear to De Rigo.
It has been with L`Amy Group before.
One wonders, how the retail landscape copes with the constant changes.
