Category: general

LicenseMag reports that Skechers and Li & Fung USA signed a license for Fitness apparel and accessories collections for men and women.

The multi-year licensing agreement will include Shape-ups, Tone-ups and Skechers Resistance branded activewear, outerwear and performance accessories.

Scheduled launch is 2012.

Distribution will be through department stores, sporting goods and independent retailers in the U.S.

Skechers also has licenses in place for kidswear, accessories and eyewear. It is expanding heavily.

Ellen Tracy has announced a license with Li & Fung for women’s fashion.

Not too long ago Ellen Tracy, established in 1948, was one of the Top bridge lines, along with Dana Buchman and Liz Claiborne.
It had quite a stable of licenses for eyewear, shoes, hosiery, handbags, coats, dresses, suits, women’s fragrances, jewelry, sleepwear, intimate apparel, men’s outerwear and luggage.

It was then taken over, turned into a licensing operation and various retail exclusive deals were made as well as direct to retail licenses. In 2009 vendors filed for Chapter 7.

Li & Fung is a huge Chinese apparel company, that bought 11 US companies over the last two years. Among its growing stable of brands and licenses is Skechers.

Der Brillenmarkt für Markenlizenzen bleibt turbulent. Nach Ferragamo und Lacoste wechselt nun auch Valentino zu deren Lizenznehmer.

Marchon hält zudem Lizenzen von Marken wie Jil Sander, Nautica, Calvin Klein, Diesel, Fendi, Nike und Michael Kors.

Ab Januar 2012 wird Marchon die Valentino Lizenz halten, die zuvor bei Safilo lag.

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Procter & Gamble wird Lizenznehmer von 007.

Die Prestige Division des Parfum-Geschäfts wird unter Herrenparfums unter der Marke James Bond 007 produzieren und vertreiben.

Ob dem Filmstudio der Schritt vom Productplacement zur Lizenzmarke gelingt erscheint fraglich, seit der Filmcharakter sich immer mehr vom Gentleman zum Action-Held entwickelt.

Am Bekanntheitsgrad dürfte es jedenfalls nicht scheitern.

The eyewear market for brand licenses remains turbulent.
After Ferragamo and Lacoste, now Valentino is moving its eyewear to the same licensee. As of January 2012 Marchon will hold the license. Marchon also holds brands like Jil Sander, Michael Kors, Diesel, Nike, etc.

Until now the Ferragamo license had been with Safilo Group.

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