The competitive market of online sports betting has some big names, mostly of British origin like Betfair, Betdaq, William Hill, DraftKings, Fanduel.
With high costs to acquire additional gamblers, the market is looking to license established brands. TV companies like Sky were early in the UK, Fox in the USA followed in 2019.
Now Disney’s ESPN is in talks to license its brand. The royalties it is aiming for are ~ US$ 3 Billion.
Disney of course is a veteran and champion in brand licensing.
Der Markt für Online Sportwetten ist groß, wachsend und hat Marken wie Oddset, Tipico, die oft Britischen Betfair, Betdaq, William Hill und DraftKings, Fanduel.
Die steigenden Kosten zur Akquise von Spielern ließ Wettanbieter nach etablierten Marken suchen. In Großbritannien lizenzierte zum Beispiel Sky sehr früh, in den USA in 2019 Fox.
Nun prüft die im Besitz von Disney befindliche Marke ESPN, das Sport Network, eine Lizenz für Sportwetten. Die angestrebten Lizenzeinnahmen liegen bei Drei Milliarden Dollar (US $ 3 Mrd).
Disney ist ein Pionier bei Markenlizenzen und jahrelanger Rekordhalter bei jährlichen Lizenzeinnahmen.
The most valuable business comes via recommendation.
Here are the most recommended brands per YouGov:
1 Toyota
2 Netflix
3 Samsung
4 Nike
5 adidas
6 Uniqlo
7 Airbnb
8 Apple
9 Mercedes-Benz
10 Booking.com
June 2020 – May 2021
Das wichtigste Geschäft basiert auf Empfehlungen.
Hier die meist empfohlenen Marken laut YouGov:
1 engelbert strauss
2 medikamente-per-klick
3 Weleda
4 ecover
5 Lavazza
6 Andechser Natur
7 Walbusch
8 Fielmann
9 booking.com
10 Baileys
Juni 2020 – Mai 2021
Press reports, brand company Authentic Brands Group and shoe producer Wolverine World Wide together will buy Reebok from Adidas.
The purchase price will be up to US$2.5B and paid mostly in cash upon closing in 2022. That is significantly fewer than what Adidas paid for Reebok. Yet it is substantially more, than what was feared.
With ABG comes its large shareholder, Shaquille O’Neal. The ex basketball star can add a lot of cloud, credibility, and PR to Reebok.
The acquisition is a good story for the Authentic Brands Group IPO. And it should make other shareholders like BlackRock and Leonard Green & Partner quite happy.
