Pactiv Corp., owner of the Hefty brand, said that it has signed a brand license, that allows the licensee to develop and market a line of Hefty branded housewares products.
The first products to be created under the agreement will be a line of wastebaskets and trash cans.
That seems at first glance like a great brand extension.
But the distribution channels should be almost 100% equal.
And that usually means, Pactiv would be better off
marketing those products as trading goods.
Safilo Group is the No. 2 manufacturer of sunglasses after Luxottica.
It holds many brand licenses like Marc Jacobs, Gucci, Alexander McQueen, Armani Exchange, Banana Republic, Boss, Hugo Boss, Carrera, Claiborne, Diesel, Dior, Christian Dior, Fossil, Emporio Armani, Giorgio Armani, Gucci, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Max Mara, Nine West, Valentino and Yves Saint Laurent.
Now the group is looking to raise capital to avoid bankruptcy.
Diverse Medien melden die Vergabe einer Kidswear Lizenz durch Hugo Boss. Dabei wird dem Lizenznehmer C. W. F. neben anderen Markenlizenzen wie Burberry und ESCADA auch die von DKNY zugeschrieben. Auch auf seiner Homepage bewirbt der Lizenznehmer die DKNY Lizenz.
Interessanterweise tut dasselbe ein anderer Kinderbekleidungshersteller, nämlich Parigi.
Several media report, that Hug Boss signed a license for kidswear.
And they all list additional brand licenses hold by this licensee like Burberry, ESCADA and DKNY. The homepage of the licensee lists the DKNY license too.
Interestingly, DKNY is also listed as license on the homepage of another kidswear producer, Parigi.
Das Manager Magazin, respektive Der Spiegel, geben hier einen guten Einstieg und Überblick in das Thema Audio Marken und deren Registrierung.
Bezeichnend, Underberg war auch dabei Vorreiter, wie bei innovativer Markenfinanzierung.
