Category: general

Businesswire reports here:

“Calvin Klein, Inc. Announces Licensing Arrangement for Golf Sportswear Line

Men’s and Women’s Golf Apparel and Accessories to Launch for Holiday 2007

Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation, today announced that it has entered into a licensing arrangement to manufacture and distribute a new line of men’s and women’s golf apparel and accessories under the white label ‘Calvin Klein Golf’ brand name.

Slated to launch at retail for Holiday 2007, the line will be previewed this week at The International PGA Merchandise Show, beginning January 25 at the Orange County Convention Center in Orlando, Florida. Additionally, the licensee will operate a dedicated Calvin Klein Golf showroom within their sales offices in New York City and maintain a team of 12 regional managers throughout the USA.

In order to maintain a selective distribution, the line is slated to launch in approximately 250 of the top golf specialty stores including country clubs and resorts throughout the United States within the first year. The distribution may be broadened for the Spring 2008 season to include additional US doors and openings within key international markets.

Working under the direction of Kevin Carrigan, Creative Director for ck Calvin Klein and Calvin Klein, the new line will uphold the modern aesthetic of the Calvin Klein white label brand. The offering will be a very focused knit-driven line which will include layering tops, sweaters, pants, shorts, and outerwear, complemented by golf accessories and footwear.

…

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, sleepwear, hosiery, socks, swimwear, belts, eyewear, watches, jewelry, coats, suits and fragrances, as well as products for the home.

Phillips-Van Heusen Corporation is one of the largest clothing companies in the world. It owns and markets the Calvin Klein brand worldwide. It is the largest shirt company in the world and markets a variety of products under its own trademarks, Van Heusen, Calvin Klein, IZOD, Arrow, Bass, and G.H. Bass and Co., and its licensed trademarks, Geoffrey Beene, Kenneth Cole NY, Kenneth Cole Reaction, unlisted, A Kenneth Cole Production, BCBG Max Azria, BCBG Attitude, MICHAEL Michael Kors, Sean John, Chaps, Donald J.Trump Signature Collection, and JOE Joseph Abboud.

The licensee markets and produces branded consumer products for men, women, and children. The company holds exclusive licenses with Alexander Julian Colours, Alexander Julian Private Reserve, and Geoffrey Beene.”

Binnen weniger Jahre hat sich DocMorris als Marke etabliert.
Dazu trug zum Einen das gute Erlebnis der Kunden und die resultierende Mundpropaganda bei. Zum Anderen erhielt DocMorris viel Presse.

Wie erfolgreich der Markenaufbau ist und wie DocMorris davon nun profitiert, berichten Wirtschaftswoche und Handelsblatt hier:

“Mehr als 250 Bewerber für Markenpartnerschaft

Die Ankündigung von DocMorris-Chef Ralf Däinghaus, eine Kette von Lizenz-Apotheken aufzubauen, hat laut Wirtschaftswoche eine Bewerbungsflut ausgelöst. „Die Apotheker rennen uns die Bude ein“, sagte Däinghaus, Gründer und Chef der niederländischen Versandapotheke, dem Magazin. Mehr als 250 Apotheken hätten sich bereits für eine Markenpartnerschaft beworben, täglich würden sich mehr als 20 neue Interessenten melden.

Das Unternehmen will in den kommenden Jahren ein deutschlandweites Netz von Lizenz-Apotheken aufbauen. Sie bleiben rechtlich eigenständig, zahlen jedoch eine Gebühr und verkaufen ihre Pillen unter dem grün-weißen Logo von DocMorris. Außerdem sollen die beteiligten Apotheker von günstigen Lieferkonditionen profitieren und rezeptfreie Medikamente so billiger anbieten als die Konkurrenz.

Das Konzept kommt an: Die ersten zwei DocMorris-Apotheken in St. Wendel und Flensburg registrierten seit dem Start der Kooperation drei- bis viermal so viele Kunden wie früher. Demnächst soll eine weitere Apotheke in Süddeutschland hinzukommen. „Spätestens bis Ende März“, so Däinghaus, „wollen wir auch in der ersten deutschen Großstadt präsent sein. Das geht jetzt Schlag auf Schlag.“ Bis Jahresende hofft er „mindestens 100 Apotheken“ als Partner zu gewinnen, in drei bis fünf Jahren sollen es 500 sein. Im vergangenen Jahr steigerte DocMorris den Umsatz um 26 Millionen Euro auf 178 Millionen Euro.”

Wir hatten es hier prophezeit, Asiaten werden mehr Amerikanische und Europäische Marken übernehmen.

Nun meldet WWD hier, dass Fila nach Asien verkauft wurde.
Und einmal mehr erwirbt ein Lizenznehmer seinen Lizenzgeber.

“Weniger als vier Jahre nach dem Erwerb von Fila verkauft die Private Equity Firma Cerberus Capital Management die Firma für Sportbekleidung.

Fila Korea Ltd. erwarb Fila Luxembourg – den Inhaber der weltweiten Rechte an der Marke Fila.

Details wurden nicht genannt, der geschätzte Kaufpreis liegt bei 350 Millionen US Dollar.

Yoon-Soo (Gene) Yoon, Vorstand der Fila Korea, war Jahrzehntelang Fila Lizenznehmer in Süd Korea und erwarb Fila Korea in 2005 via Management Buyout.”

PR Newswire berichtet hier:

Valentino S.p.A. hat eine Lizenz für Entwicklung, Produktion und Vertrieb einer neuen Kollektion von Luxus-Uhren vergeben.

Der Lizenznehmer hat bereits Lizenzen von Versace, Ecko und Guess.

Maison Valentino wird zur Designarbeit beitragen.

Die neue Kollektion wird den einzigartigen und unmissverständlichen Stil von Valentino widerspiegeln und sich im höheren Marktsegment ansiedeln.

We said eralier, Asian companies are buying American and European brands.

Now WWD reports here that Fila is next and again a licensee is buying its licensor:

“Less than four years after buying Fila, private equity firm Cerberus Capital Management has sold the Italian active apparel company.

Fila Korea Ltd. bought Fila Luxembourg – which holds the rights to the worldwide use of the Fila brands and trademarks – from Sports Brand International Ltd., a company within Cerberus
that will retain Cloudveil Mountain Works Inc. and Motionwear Inc.

Terms of the deal were not disclosed, but the estimated purchase price was around $350 million, with Samsung helping with the financing of the transaction, sources said.

Fila is still regarded as a high-end apparel firm, particularly in South Korea, said apparel sources, who noted Fila does more in apparel than in footwear.

According to sources, SBI put Fila on the auction block about six weeks ago. There had been several interested parties, including Iconix, but Fila Korea preemptively bought the company by acquiring all capital stock of Fila Luxembourg.

Yoon-Soo (Gene) Yoon, chairman of Fila Korea, has acted as the South Korean licensee for the brand for decades and completed a management buyout of Fila Korea in 2005.

“We are very excited to acquire the worldwide Fila business,” Yoon said in a statement. “Fila is widely recognized as one of the premier global sports brands and we believe it has tremendous untapped potential. We look forward to working closely with Fila’s talented management team and regard the existing employees as a valuable asset of the business.”

Steve Wynne, president and chief executive officer of SBI, said SBI started considering putting Fila up for sale at the end of the year. “The issue for Fila was could it bring the kind of price that would benefit investors,” Wynne said.

“We’ve spent a lot of time over the last three years cleaning up various areas of the business. We’ve done a lot of work in bringing new partners to the brand, and we feel we have turned Fila into a strong global brand.”

When Cerberus bought Fila from Holding di Partecipazioni Industriali SpA in 2003, the company had been up for sale for almost two years and was burdened with more than $300 million in debt. SBI holds on to the smaller brands Cloudveil and Motionwear, but Wynne said the firm will look for opportunities to sell them in the future.

Paul, Hastings, Janofsky & Walker LLP represented Fila Korea in the deal. “It’s a significant transaction for the Korean apparel industry, as it’s one of the first internationally renowned brands to be owned directly by a Korean company,” said Charles H. Baker, corporate partner at Paul, Hastings.”