Category: general

WWD reports from a study by America’s research group:

Women covet their beauty brands.

Of the 10 products listed here, four are in personal care.

Female shoppers have a penchant for buying brand-name cosmetics, which translates to all beauty products, too, said Britt Beemer, chairman and founder of America’s Research Group.

The survey of 1,264 women who are primary household decision-makers also revealed that brand names matter even when it comes to daily sundries such as coffee or laundry product purchases.

1. Bath Soap

2. Health and beauty aids

3. Hair products

4. Soft Drinks

5. Mayonnaise

6. Laundry products

7. Hand and body lotion

8. Over-the-counter medicines/pain relievers

9. Coffee

10. Shoes

KMP owns the exclusive global license to market CD-ROMs, DVDs, videotape and related media products under the Kodak brand name.

The company works to obtain the various products from manufacturers across the globe, according to Kodak’s minimum specifications, and then puts them on store shelves.

It has done so, with rapid success, by establishing and managing a wide network of sister companies and other distribution relationships from an office in the old button factory at 300 State St. in Rochester’s High Falls district.

Kodak decided to leave the business in connection with its historic transition from film to digital imaging, choosing instead a licensing arrangement with KMP that brings in a yearly royalty.

The name Kodak is powerful enough and so well-known around the world that it gives those products a leg up on competitors.

Adage reports:

Some of the best-loved ad images of the 20th century have names like Tony, Betty and Ronald. Others, like the Marlboro Man, may not be as beloved, but grew to have tremendous worldwide impact as an instant identifier of Philip Morris Co.’s Marlboro cigarettes.

From frozen vegetables to packaged cake mix, from fast food to automobile tires, these carefully
drawn characters are the personifications of businesses that began small but grew to become
dominant brands in their fields – thanks in large part to their famous icons.

Many of the most famous ad icons were the brainchild of one agency: Chicago-based Leo Burnett Co., which specialized in building brands through the use of enormously popular characters, including the most effective icon of all time, the Marlboro Man.

Advertising Age’s list of the Top 10 ad icons of the 20th century recognizes those images that have had the most powerful resonance in the marketplace. The criteria include effectiveness,
longevity, recognizability and cultural impact.

The Marlboro Man

Ronald McDonald

The Green Giant

Betty Crocker

The Energizer Bunny

The Pillsbury Doughboy

Aunt Jemima

The Michelin Man

Tony the Tiger

Elsie

WWD reports here:

Paul Blum, just seven months into the job as David Yurman’s chief executive officer, is already bringing a new whiff into the air.

In an effort to propel the $500 million brand into the next stage of growth, the 26-year-old
jewelry firm has inked a deal for its first fragrance.

Terms of the fragrance deal, which was signed Tuesday, were not disclosed. Ancillary products are also part of the contract.

“For the best product extensions, it’s important to have two things,” said Blum. “It needs to be an understandable evolution of the brand, which the consumer has an emotional relationship with, and there has to be a close relationship to the brand.”

It is too early to project sales, although the fragrance for the first 12 months will only be sold through Yurman’s existing distribution channels. That amounts to only hundreds of doors, and industry sources estimated that as a result sales of the fragrance in the first year would be about
$2 million to $3 million at retail.

The licensee also produces Thierry Mugler Parfums and Azzaro fragrances.

Escada hat das Geschäft mit Kindermode neu organisiert.

Der neue Lizenznehmer aus Frankreich hat auch die Burberry Lizenz.