Category: general

Smith & Wesson Holding Corp., parent company of Smith & Wesson Corp., the legendary 153-year old global provider of products and services for safety, security, protection and sport, today announced that it has entered into an agreement, to license use of the Smith & Wesson brand and logo on a new line of gun cleaning products and related accessories.

The licensee has been an innovator in the development, manufacture and distribution of automotive chemicals, hardware, plumbing and traffic safety specialties since 1924. The company manufactures over 4,000 products.

The new Smith & Wesson line will include a variety of gun cleaning agents as well as accessories ranging from brushes to polishing cloths. All products have been created using the highest quality standards in the gun industry, and have been developed by scientists, in consultation with gunsmiths, engineers and metallurgists at Smith & Wesson.

Licensed gun cleaning products featuring the Smith & Wesson name and logo will be formally introduced at the SHOT Show in Las Vegas, Nevada, February 9-12, 2006, and will then be available on the Smith & Wesson website and wherever fine guns and accessories are sold.

Juicy Couture has signed a licensing agreement to design, produce and market a collection of watches under the Juicy Couture and Couture Couture brand names.

The companies announced the exclusive, long-term agreement, which takes effect immediately, in a joint press release issued Tuesday. The statement did not disclose the financial terms of the agreement.

The companies hope to launch the Juicy Couture watch collection in Fall 2006 with sales beginning at select, high-end retail outlets in the United States.

The watches will include rich color, exotic skins, jewel elements and clever shapes, according to the release.

Based in Southern California, Juicy Couture is a designer, marketer and wholesaler of casual apparel and loungewear for men, women and children. The company targets fashion-conscious women in the 18-45 age range, aspirational teens and baby boomers.
Liz Claiborne purchased the company in 2003.

The licensee designs, manufactures and distributes Movado, Ebel, Concord, ESQ, Coach, Tommy Hilfiger and Hugo Boss watches worldwide, and operates Movado boutiques and company stores in the United States.

Der Leiter Brand Development and Partnerships erklärte beim F1 Sponsorship Forum, dass Ferrari’s Einnahmen aus Merchandising und Lizenzen, inklusive der neuen Ferrari Shops weltweit $700 Mio. im Jahr betragen.

Er führte aus: “Rennsport ist absolute Voraussetzung für Marke und Produkt”. Ferrari plant eine Kette von 50 Läden weltweit, trotz der Gefahr der Verwässerung.

Er nannte keine Details, aber die Einnahmen aus Merchandising werden auf $70 Mio. geschätzt,
was etwa dem 5-fachen anderer Formel 1 Teams entspricht.

Ferrari’s head of brand development and partnerships has revealed at the F1 Sponsorship Forum that Ferrari’s income from merchandising and licensing deals, including the new Ferrari shops around the world is now worth $700m a year to the Italian car company in terms of revenues.

He said that racing is “absolutely mandatory for the brand and the product” but says that the company is planning a chain of 50 stores around the world, despite the dangers that exist in diluting the company brand.

He would not go into further detail but estimates of Ferrari’s income from merchandising are around $70m, which is about five times that of any of the other F1 teams.

Das Kino ist ein optimales Medium, um junge Leute unter 30 Jahren zu erreichen, mit einer ungebrochen hohen Reichweite.

Nach der aktuellen Media-Analyse (MA 05) des Fachverbands Werbung im Kino (FDW) erreicht Kinowerbung regelmäßig knapp 60 % der jungen Bundesbürger pro Woche.
Aus der MA gehen neben der Reichweite auch soziodemographische Merkmale hervor.

1,54 Millionen junge Menschen zwischen 14 und 29 Jahren gehen Woche pro Woche mindestens einmal (!) ins Kino.
Doch auch die Jahrgänge bis 39 lieben und schätzen das Kino. Über 530.000 der 30- bis
39-Jährigen gehen allwöchentlich ins Kino (IVW-geprüfte Besucherzahlen).

Erkannt hat diesen Vorteil auch WPP.
Der Werbekonzern beteiligt sich mit 5% am Filmstudio der Weinstein Brüder und erhält
das Recht auf „First Look“ für seine Kunden wie Ford.