Category: general

Heinz Baked Beanz has been named ‘the most desired brand’ in the UK, according to a new survey, as big brands score well.

Carried out by academics at the University of Bath and integrated agency Geronimo, those surveyed were ask to name their preferred brands and rank their level of disappointment, if they were not available when shopping.

According to Geronimo, the aim was not to chart the products that sell the most, but those that consumers feel most passionately about.

Other Heinz products also did well in the survey, with its tinned soup range being named the second most desirable product and its tomato ketchup coming in at eighth place.

The third place brand was Fairy washing-up liquid, followed by Kellogg’s cereal range in fourth, Nescafe coffee in fifth and Colgate toothpaste in sixth.

The rest of the top 10 is made up of seventh-placed Walker’s Crisps, Robinson’s squash in ninth and Andrex toilet paper in 10th place.

Bigger name brand such as Coca-Cola missed out on a top 10 placing, with the drinks brand ranked at 11th. Cadbury chocolate bars were ranked 20th and Hovis reached number 29.

Geronimo managing partner Andy Snuggs said: “From various data already available any marketer will know which FMCG brands sell the most. With this research, we have found out which grocery brands consumers feel closest to and feel most passionately about.”

Out of the 100 brands charted around half are owned by just five firms Unilever, P&G, Heinz, PepsiCo and Tesco, which had eight of its own-label brands such as its cheese included in the survey.

1. Heinz Baked Beans (49.5%)
2. Heinz tinned soup (42.2%)
3. Fairy washing up liquid (40.5%)
4. Kellogg’s Cereal (34.2%)
5. Nescafe coffee (33.3%)
6. Colgate toothpaste (32.6%)
7. Walker’s crisps and snacks (30.9%)
8. Heinz tomato ketchup (29.4%)
9. Robinson’s squash (25.0%)
10. Andrex Toilet paper (23.4%)

Smith & Wesson Holding Corp., parent company of Smith & Wesson Corp., the legendary 153-year old global provider of products and services for safety, security, protection and sport, today announced that it has entered into an agreement, to license use of the Smith & Wesson brand and logo on a new line of gun cleaning products and related accessories.

The licensee has been an innovator in the development, manufacture and distribution of automotive chemicals, hardware, plumbing and traffic safety specialties since 1924. The company manufactures over 4,000 products.

The new Smith & Wesson line will include a variety of gun cleaning agents as well as accessories ranging from brushes to polishing cloths. All products have been created using the highest quality standards in the gun industry, and have been developed by scientists, in consultation with gunsmiths, engineers and metallurgists at Smith & Wesson.

Licensed gun cleaning products featuring the Smith & Wesson name and logo will be formally introduced at the SHOT Show in Las Vegas, Nevada, February 9-12, 2006, and will then be available on the Smith & Wesson website and wherever fine guns and accessories are sold.

Juicy Couture has signed a licensing agreement to design, produce and market a collection of watches under the Juicy Couture and Couture Couture brand names.

The companies announced the exclusive, long-term agreement, which takes effect immediately, in a joint press release issued Tuesday. The statement did not disclose the financial terms of the agreement.

The companies hope to launch the Juicy Couture watch collection in Fall 2006 with sales beginning at select, high-end retail outlets in the United States.

The watches will include rich color, exotic skins, jewel elements and clever shapes, according to the release.

Based in Southern California, Juicy Couture is a designer, marketer and wholesaler of casual apparel and loungewear for men, women and children. The company targets fashion-conscious women in the 18-45 age range, aspirational teens and baby boomers.
Liz Claiborne purchased the company in 2003.

The licensee designs, manufactures and distributes Movado, Ebel, Concord, ESQ, Coach, Tommy Hilfiger and Hugo Boss watches worldwide, and operates Movado boutiques and company stores in the United States.

Der Leiter Brand Development and Partnerships erklärte beim F1 Sponsorship Forum, dass Ferrari’s Einnahmen aus Merchandising und Lizenzen, inklusive der neuen Ferrari Shops weltweit $700 Mio. im Jahr betragen.

Er führte aus: “Rennsport ist absolute Voraussetzung für Marke und Produkt”. Ferrari plant eine Kette von 50 Läden weltweit, trotz der Gefahr der Verwässerung.

Er nannte keine Details, aber die Einnahmen aus Merchandising werden auf $70 Mio. geschätzt,
was etwa dem 5-fachen anderer Formel 1 Teams entspricht.

Ferrari’s head of brand development and partnerships has revealed at the F1 Sponsorship Forum that Ferrari’s income from merchandising and licensing deals, including the new Ferrari shops around the world is now worth $700m a year to the Italian car company in terms of revenues.

He said that racing is “absolutely mandatory for the brand and the product” but says that the company is planning a chain of 50 stores around the world, despite the dangers that exist in diluting the company brand.

He would not go into further detail but estimates of Ferrari’s income from merchandising are around $70m, which is about five times that of any of the other F1 teams.