Category: general

WWD reports here:

Italian luxury goods house Trussardi has inked a long-term worldwide fragrance licensing agreement.

Procter & Gamble announced the end of its licensing agreement with Trussardi, which it had inherited through the acquisition of Wella’s Cosmopolitan Cosmetics fine fragrance division.

P&G’s deals with the Tony & Tina, Charles Jourdan and Yohji Yamamoto brands have also ended.

The deal gives us the scope to develop the Italian market and to decide with the brand what other markets to develop,’ said the founder, chief operating officer and managing director of the
Paris-based licensee. The five-year-old firm rang up sales of 71 million Euros, or $92.8 million at average exchange, last year.

The Trussardi Group, which last year generated volume of 122 million Euros, or $159 million, has 100 boutiques and 120 corners worldwide.

Its beauty portfolio includes Trussardi Jeans for men and women, Python for men and women, plus Skin, a women’s scent.

Der Sportartikel-Hersteller adidas-Salomon und Porsche Design haben eine langfristige Partnerschaft vereinbart.
Ziel der Kooperation sei es, gemeinsam eine technologisch orientierte Premium-Marke im Sportbereich zu etablieren, teilte adidas am Montag in Herzogenaurach mit.

Die Partnerschaft erstrecke sich auch auf das Lizenzgeschäft.

Unter dem Namen ‘Porsche Design’ und den Markennamen adidas und TaylorMade sollen Sportschuhe, Textilien sowie Golf-, Tennis- und Laufausstattungen entwickelt und gestaltet werden.

Die ersten Artikel seien im Jahr 2007 im gehobenen Sportfachhandel und in exklusiven
Porsche-Design-Läden erhältlich.

adidas-Konkurrent Puma arbeitet bereits seit Anfang des Jahres mit der Sportwagen-Marke Ferrari zusammen. Puma rüstet seitdem den Formel-1 Rennstall von Ferrari aus. Der Sportartikel-Hersteller liefert neben feuerfesten Rennprodukten auch die Teambekleidung und Teamschuhe sowie Accessoires. Zugleich hatte Puma die weltweite Lizenz für die offizielle Kollektion von Ferrari-Artikeln erworben.

adidas Salomon and Porsche Design agreed upon a long-term partnership.
The goal of the co-operation is to establish a technologically oriented premium sports brand said adidas on Monday in Herzogenaurach. The partnership extends to licensing also.

Under the brands ‘ Porsche Design ‘ and adidas and TaylorMade sport shoes, apparel and golf -, tennis and running equipment will be developed. Product will be available in the 2007 in specialty retail stors and exclusive Porsche Design shops.

Since the beginning of this year adidas competitor Puma already co-operates with Ferrari. Puma equips Formel-1 racing team of Ferrari. The sports article manufacturer supplies the team clothing and team shoes as well as accessories beside fireproof running products. Puma had at the same time acquired the world-wide license for the official Ferrari collection.

Liz Claiborne swim wear now will be made under license by a swim firm that also makes Juicy Couture, DKNY and Gabar swimwear lines.

The Liz Claiborne line had been made by Manhattan Beachwear.

The new looks, which include swim wear and cover-ups, will be shown at the SwimShow 2006 in Miami later this month and will hit stores in November.

Following the success of its launch into kids wear, Perry Ellis has entered into a licensing agreement to extend its Original Penguin brand to newborn, infant and toddler sizes.

The licensee will produce sportswear and outerwear, including denim pants, sweaters, skirts, dresses, blouses and jackets for domestic distribution through better department and specialty stores beginning next spring.