Arm & Hammer license

Church & Dwight has signed a brand license for laundry storage and accessory items under its Arm & Hammer brand.

The licensee is Ginsey Home Solutions.

The Arm & Hammer branded products will feature a patented odor elimination technology embedded into all of the new products.

Dolce & Gabbana move perfume and beauty

Dolce & Gabbana re-assigned its global brand license for beauty and fragrances.

The new licensee is Shiseido, which holds an Ellie Saab license already.

In 2005 the license had moved to Procter & Gamble after an auction. It was one of the first steps for P&G into the luxury market.

When in 2015 Coty, Inc. bought the P&G Prestige business, including Dolce & Gabbana, D&G objected to the move. Within the Coty portfolio, D&G would have been one of hundreds. At Shideido it is more likely to get full attention.

Kenneth Cole lizenziert Kerngeschäft

Kenneth Cole meldet, sein Kerngeschäft in den USA zu lizenzieren.

Der Lizenznehmer ist Global Brands Group.

Die Markenlizenzen umfassen HaKa, DOB, Kidswear sowie Handtaschen und gelten für die Label Kenneth Cole New York, Kenneth Cole Reaction, und Unlisted, A Kenneth Cole Production.

Kidswear lag bisher bei Kids Headquarters.