About Polaroid we reported here and here. According to Heise new film for Polaroid cameras will be launched now. And many people ask, what are the chances of success for this product launch?
Thanks to the internet and web 2.0 the answer is easy: pretty good.
Because at Flickr one can find a group of Polaroid users. And this group alone has more then 14,200 members. These are 14,200 potential customers for the producer of Polaroid film, whom they can reach and serve relatively easy and at low cost via internet.
Just compare, what would it cost to reach 14,200 consumers with an unknown brand and unknown product via the traditional route of wholesale and retail?