Reckitt Benkiser – Advent International

Reckitt Benckiser sells 70% of its Essential Home (homecare) business.

The buyer is Advent International, the purchase price is US$4.8B.

Essential Home includes the brands Air Wick, Calgon, Woolite, and Cillit Bang.  2024 homecare generated 14% of revenue at Reckitt Benkiser.