Playboy Vodka

Earlier this year, Playboy signed a license for vodka.
The licensee is VuQo, the territory is Asia and Australia.

Many old media brands are looking for new business models, struggling with shrinking subscriptions and advertising moving online. But the spirits industry has long been a stable advertiser. Either Playboy is taking the risk of offending those, or advertising revenue from the liquor industry has become insignificant for Playboy.