The competitive kidswear market has yet another brand.
7 for all mankind signed an exclusive brand license with Tawil Associates.
The brand is already licensed into shoes, accessories and eyewear, the classic brand extensions for fashion brands.
The kidswear market, at least in developed countries, is extremely tough. Fewer and fewer kids are born every year. The retail landscape is shrinking. Every discount retailer uses kidswear as promotional merchandise with cut throat prices. And many top brands are in the market already.