[:en]One excellent and very successful license has been Mars, going from chocolate bar to ice cream. The brands Snickers and Bounty followed later. The licenses gave Mars access to freezers, stabilized weaker summer sales, and increased shelf space and visibility.
Now Unilever is going the opposite route, from ice cream to chocolate.
Licensee is the British confectionery manufacturer Kinnerton, the licensed brands are Magnum, Cornetto and Mini Milk.[:]
Die Universität Oxford hat eine Lizenz für Fahrräder und Zubehör vergeben.
Lizenznehmer ist IGS Corporation, die neben Sony hauptsächlich Medien-Lizenzen hält.
Die Lizenz läuft fünf Jahre, vertrieb soll über den Fachhandel erfolgen.
[:en]Oxford University has signed a 5-year license for bicycles.
The licensee is IGS Corporation.
The bicycles and accessories will be sold through specialty retailers.[:]
[:en]According to Licensemag, Authentic Brands Group has signed two licensees for Hickey Freeman and Hart Schaffner Marx.
PVH will create dress shirts, ties, loungewear, sleepwear and underwear. Ties will launch fall 2013, other items following in spring 2014.
And Concept One is planning a line of accessories including belts, small leather goods, headwear, bags and cold-weather items. Product will debut in spring 2014.[:]
Laut Bericht wurde die ehemals großartige Bridge Linie, Ellen Tracy schon wieder verkauft.
Der Käufer ist diese Mal die Brand Management Firma Sequential Brands Group. Für die Markenrechte zahlt Sequential an den Verkäufer Brand Matter US$62,3 Millionen.
