Author: admin

[:en]French company PPR renames itself. The new name is Kering. Along comes a new logo, etc.

Our position on renaming is well documented here. On the other hand, PPR changed its name so often already, that it might not matter anymore. And advertising agencies must make a living after all.

PPR was short for Pinault-Printemps-Redoute. The family name plus its former two flagship businesses, department store chain Printemps and mail order La Redoute. Both are not part of PPR anymore. But what is wrong with Pinault?

Now everybody has to learn “Kehring”. And its meaning. And the spelling. Employees will be quite busy for months now.[:]

[:en]According to the Knittingtradejournal apparel manufacturer Weatherproof has signed a license for socks.

Licensee is sock maker United Legwear Company, which already holds licenses from Puma, True Religion and Izaak Mizrahi.

The license is for legwear and accessories, territory is the United States.[:]

Wie Licensemag berichtet, hat Laura Ashley eine Lizenz an Merison Groep für Küchenprodukte und den gedeckten Tisch vergeben.

Die Lizenz umfasst Kochgeschirr, Backgeschirr, Glaswaren und Besteck.

Produkt wird im Herbst 2013 im Handel erhältlich sein.

[:en]The Licensemag reports, that Laura Ashley has signed Merison Groep as licensee for a contemporary kitchen and tabletop collection.

The license covers cookware, bakeware, dinnerware, glassware and cutlery.

Product will be available at retail in Fall 2013.[:]

G-Star RAW hat eine Brillenlizenz vergeben.

Lizenznehmer ist Marchon Eyewear, Inc.

Die vollstufige Lizenz gilt für alle G-Star Kollektionen.

Ware soll ab Oktober 2013 verfügbar sein.

Marchon hat bereits zahlreiche Markenlizenzen unter Anderem von Calvin Klein, Chloé, Emilio Pucci, Fendi, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Nine West, Salvatore Ferragamo und Valentino.