According to WWD and Licensemag, BCBGMaxAzria has expanded its partnership with the Trimera Group by adding intimates to the existing swimwear license.
The intimates collection will include underwear, daywear and loungewear. It will be available in fall at department and specialty stores internationally, as well as at BCBGeneration stores and partner boutiques in the U.S.
Trimera also holds a license from Oakley.
Lucky Brand hat eine Lizenz für seine Handtaschen vergeben.
Die Marke gehört zu Fifth & Pacific. Und angeblich soll die Marke zum Verkauf stehen.
In der schon recht vollen Kinderbekleidung gibt es eine neue Marke. Dsquared hat eine Lizenz an Brave Kid vergeben.
Die Lizenz läuft über fünf Jahre.
Ähnlich dem Schuhmarkt haben in der KOB Markenlizenzen viele alteingesessene Labels verdrängt. Zudem steht die KOB unter starkem Preisdruck durch Discounter.
Lucky Brand has signed a license for handbags.
The jeanswear brand is part of Fifth & Pacific. And rumors are, it is up for sale.
The already crowded kidswear department gets another player. Dsquared2 has signed licensing agreement with Brave Kid.
The license for kidswear runs five years.
Similar to the shoe market, brand licenses have pretty much pushed aside traditional mid-tier kidswear brands.
