[:en]French company PPR renames itself. The new name is Kering. Along comes a new logo, etc.
Our position on renaming is well documented here. On the other hand, PPR changed its name so often already, that it might not matter anymore. And advertising agencies must make a living after all.
PPR was short for Pinault-Printemps-Redoute. The family name plus its former two flagship businesses, department store chain Printemps and mail order La Redoute. Both are not part of PPR anymore. But what is wrong with Pinault?
Now everybody has to learn “Kehring”. And its meaning. And the spelling. Employees will be quite busy for months now.[:]