Brand Value Ducati

Investindustrial, owner of motorbike company Ducati, is looking for a buyer.

The target selling price is a staggering one Billion Euro.
That would three times the amount, Investindustrial paid for Ducati.
Over the last few years Ducati invested heavily in its own retail stores, brand licenses and co-branding projects.

Last year an IPO was evaluated. Now a strategic investor is the goal.

Markenlizenzen von Braun?

P&G prüft laut Presseberichten die Vergabe von Markenlizenzen unter Braun. Primär für Haushaltskleingeräte sucht Procter & Gamble Lizenznehmer.

Das Unternehmen ist mit diesem Geschäftsmodell erfolgreich bei Armbanduhren.

Keine Kameras von Kodak mehr

Nachdem Kodak in Insolvenz gegangen ist, wird die Kamera-Entwicklung eingestellt.
Der Verkauf bestehender Kamera-Modelle wird auslaufen. Das betrifft auch Digitalkameras, Video-Kameras und Bilderrahmen.

Kodak will zukünftig das Markenlizenz-Programm ausbauen, also wie Agfaphoto.

Kodak selbst will sich im Geschäftsfeld Privatkunden auf Fotodruck und Desktop-Drucker konzentrieren.

Braun Brand Licenses?

Procter & Gamble is actively looking for licensees for its Braun brand.

The company has announced to seek licensees for small home appliances.

Braun, a design icon, already is licensed for watches.

P&G also has licensed other brands like Wick.

Kodak ends Camera business

Kodak has announced to stop manufacturing cameras.

After going into Chapter 11, all camera development, manufacturing and sales will stop. That includes digital cameras, video cameras and digital picture frames.

Instead, Kodak will pursue a licensing business model, like Agfaphoto.

The only consumer products remaining will be desktop printers and photo printouts.