Cardin still designing at 88, puts his label up for sale. He wants to sell his label while retaining artistic control, but his price of a billion euros ($1.48 billion) is five times bank valuations.
Cardin explained his pricing logic, on the basis of 10 million Euro per product per country. One thousand (existing and possible) products times 100 countries.
One has to give him credit for creativity, again.
Iconix Brand Group, Minderheitsgesellschafter und Lizenznehmer von Ed Hardy übernimmt die Mehrheit an der Marke. Iconix besaß bereits Anteile, nach dem Erwerb steigen diese auf 85%.
Ed Hardy, bekannt durch die Tattoo Designs des gleichnamigen Künstlers auf T-Shirts und Schuhen, fiel in den letzten Jahren durch eher wahllose Lizenzen auf. So finden Sie Ed Hardy Lizenzprodukte wie Einwegfeuerzeuge und Schlüsselanhänger vornehmlich an Tankstellen-Kassen.
Jockey International announced a license for Kayser-Roth Corporation. Kayser-Roth will be the licensee for casual, sport and dress socks, as well as sheers, tights and leggings.
Jockey’s previous legwear licensee was Doris Hosiery Mills, which will continue as shapewear licensee.
Jockey International meldet einen neuen Lizenznehmer für Socken, Kayser-Roth Corporation. Kayser-Roth hält die exklusive Markenlizenz für Herren- und Damensocken für Freizeit, Sport und Büro, sowei Leggins und Strumpfhosen.
Der bisherige Lizenznehmer ist Doris Hosiery Mills, welche weiterhin formende Wäsche in Lizenz anbieten.
British sports car manufacturer Aston Martin has announced to extend its brand license agreement to high-end international property developments, mostly overseas.The licensee is First Logic.
There are some obstacles.
Most car purchases are made by men, most real estate purchases are decided by women. The target group is different.
Although Aston Martin cars are expansive, for the brand to go into real estate means selling up, a different price point.
But most importantly, cars are about mobility. And real estate is the exact opposite. Can design bridge that?
Quite a few designers gave real estate a shot. Most ended up with collections of home textile and accessories. Even a brand like Giorgio Armani did not have enough cloud for the real estate market.
Branding real estate is tough, since the majority of people buys one home in their whole life.
