Pierre Cardin and his “special” brand evaluation

Cardin still designing at 88, puts his label up for sale. He wants to sell his label while retaining artistic control, but his price of a billion euros ($1.48 billion) is five times bank valuations.

Cardin explained his pricing logic, on the basis of 10 million Euro per product per country. One thousand (existing and possible) products times 100 countries.

One has to give him credit for creativity, again.