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Brandfreak reports here, that DeLorean goes back to the future.

The marketer of the iconic ’80s sports car is taking advantage of its splashy exposure around the 25th anniversary of Back to the Future by signing a flurry of licensing deals that are putting the brand in toy aisles, hipster boutiques and sporting-goods shops. DeLorean Motor Co., based in Humble, Texas, is working with Mattel, Nike, Gateway Global, Microsoft and others to fuel the resurgent interest in all things ’80s, specifically the car that epitomized new-money success/excess.

Some of licenses are promotional, some are memorabilia. There is nothing wrong with that, it just is not reviving the brand or giving it a new life as a car brand. This seems to me more like some sort of life support.

Brand revivals are common in the automotive industry. Daimler re-launched Maybach. PSA is pondering a revival of Simca. Do you recall any success stories?  

India PR Wire publiziert in Englisch die Nachricht vom Ducati Handy V6200.

Die Lizenz wurde von Ducati Motors Plc. an Videocon Industries vergeben. Das GPS-Handy hat einen Kompass, Thermometer, Barometer, Höhenmesser, UV Sensor und zeigt Sonnenphasen an. Weitere Ausstattungen sind ein rutschfestes verschraubtes Gehäuse, staubgeschützte Tasten und eine LED Lampe.

Zunächst ist das Handy nur in Indien verfügbar.

Via India PR Wire, comes the news about the Ducati cellphone V6200.

The mobile phone is manufactured and marketed under brand license from Ducati Motors Plc. It features an e-compass, thermometer, barometer, altimeter, pedometer, sunrise/sunset timings, UV sensor and GPS.

Videocon Industries is the licensee, launching the cell phone in India.
It comes with anti slip grip, screw frame body chassis and dust resistant keys, camera, dual LED torch.

Die börsennotierte Herrenbekleidungskette Trinity hat Cerruti erworben.

Der Kaufpreis für die Französische Luxusmarke aus der Mode mit Lizenzen z. B. für Parfum wird maximal 53 Millionen Euro oder US $ 70 Millionen betragen.

Der verkauf kommt nur wenige Monate nach der Ankündigung einer umfangreichen Restrukturierung.

Chinese men’s wear retailer and licensee Trinity Ltd. has agreed to acquire fashion house Cerruti.

It will buy the Cerruti luxury fashion and perfume brand for a maximum of €53 million ($70 million).

This comes only months after an ambitious restructuring plan.