According to Damm Legal, the German Patent Court decided that the trademark “Post” cannot be deleted.
Although it is a generic term and the word is in public domain, one company and its services are known for and associated with it. The market penetration is above 85% of the whole population and as such the registered trademark is protected.
It shows, size matters. And you should always invest at least a bit in brand recognition.
Wir wünschen Ihnen ein fröhliches Weihnachtsfest, erholsame Feiertage und einen guten Rutsch in das neue Jahr.
Für 2011 alles Gute!
Wishing you a merry Christmas, a peaceful and joyful time and a wonderful 2011.
Vor Kurzem durchbrach Burberry die Marke von drei Million Fans – oder “follower” – auf Facebook. Damit ist es eine der beliebtesten Marken in dem Netzwerk.
So entwickelt sich Burberry langsam zur Medienmarke.
Um dorthin zu gelangen, investierte Burberry über ein Jahr Zeit und reichlich Ressourcen z. B. für Live Streaming.
Immerhin, eine beachtliche Leistung.
According to WWD here, Burberry broke the 3-million fan-barrier on Facebook. It became one of the most-widely followed fashion brand on the social networking site.
Burberry is on its way to turn itself into a media brand, turning branded entertainment into an art.
It took Burberry about a year to have a million fans, six months to double that figure and just another month to add another million.
Of course, Burberry invested a lot including live streaming.
A big compliment to what was once a trench-coat brand.
