Author: admin

After years and years, finally, the ISO Standard 10668 Brand Evaluation was published. You can find it at www.ISO.org.

We had reported here about DIN starting on a German standard in 2005. It was supposed to be ready in 2006. By July 2006 the Austrian body for industry standards published its own. Then the German DIN took the chair in the ISO effort to establish a standard for brand evaluation. And finally, September 28, 2010, it is published.

The biggest surprise: The cost approach is included.

As a reminder, cost approach means, you evaluate something based on the money spent to create it. For patents as an example that makes sense. But for brands?

The brand creator/owner, who spends the most money gets a high value? Even, if the spendings were fruitless and stupid?

We are curious, how ISO explains that paradox.

As of last Friday, we are publishing this blog at a new address:

Bookmarks, links and abonnements should continue to work at the old address too. If they don’t, would you please send us an email?

Die alte Dame des Punk, Vivienne Westwood, hat eine Uhren-Lizenz vergeben.
Der Lizenznehmer ist Zeon.

Die Lizenz gilt weltweit für Design, Herstellung und Vertrieb von Damen- und Herren-Uhren.

Launch ist auf der Baselworld im März 2011.

Die Einzelhandelspreise sollen zwischen GBP 100 und 500 liegen.

Der Vertrieb soll in GB starten in Kaufhäusern und im Uhrenfachhandel.

The grand dame of punk, Vivienne Westwood, has signed a brand license for watches.
The licensee is Zeon Limited.

The license is for worldwide design, manufacture and sale of men’s and women’s watches.
Launch will be at the Baselworld in March 2011.

Retail prices are supposed to be between £100 to £500.

Initially, the licensed products will be available at British department stores and specialty retailers, then rolling out in the USA, Europe and Asia.

Mars Retail Group at in den USA eine Markenlizenz für Schmuck unter M&Ms vergeben.
Lizenznehmer ist Monet International.

Die erste Kollektion wird Ringe, Armbänder, Ohrringe, Halsketten und Anhänger umfassen.

Einzelhandelspreise liegen zwischen $15 und $45. Eine zweite Kollektion in Sterling Silber soll Teile ab $35 und darüber beinhalten.

Eingeführt wird die Kollektion bei Macy’s, ab Januar 2001 soll es sie im Großhandel geben.