Laut LIMA Umfrage nahmen in 2008 Lizenzgeber $5,7 Milliarden an Lizenzgebühren ein.
Das sind 5,6% weniger als im Jahr 2007.
Dies ist das zweite Jahr in Folge, dass Lizenzeinnahmen sinken.
Die Lizenzeinnahmen sanken in acht von neun Kategorien.
Die Ausnahme ist “Collegiate”, Lizenzen von Universitäten und Schulen inklusive deren Sport-Teams. Dies Segment wuchs um 3,5%.
Die Einnahmen aus Modelizenzen sanken um 4,3%,
aus Firmen- und Produkt-Marken um 8%.
Der US-Autobauer General Motors hat einen Käufer für seine Geländewagen-Sparte Hummer gefunden. Laut einer gemeinsamen Unternehmenserklärung geht die Marke der PS-Kolosse an den chinesischen Spezialmaschinen-Hersteller Sichuan Tengzhong Heavy Industrial Machinery.
Berührt davon sind nur die zivilen Aktivitäten der Marke Hummer.
Puma North America is expanding its licensing business.
The activewear firm has signed a license to manufacture and market Puma Swimwear.
The licensee also holds licenses from Ralph Lauren, for example RL Rugby.
General Motors has found a buyer for the civil business arm of Hummer.
According to a joined press release, the division is sold to the Chinese Sichuan Tengzhong Heavy Industrial Machinery.
The military arm of the business is not part of the sale.
According to the LIMA survey, in 2008 brand owners collected $5.7 billion in royalties.
That is 5.6% less than they collected in 2007.
This marks the 2nd year of declining royalties in a row.
Royalties declined in eight of the nine categories of licenses tracked in the LIMA survey.
The only exception was the collegiate market, where royalties collected by schools and affiliated organizations rose 3.5% to $208 million in 2008.
The total of royalties from fashion declined by 4.3%,
from corprate brands and trademarks by 8%.
