Are AdWords “brand usage”?

Heise.de reports here (in German) about the decision of the highest German civil court, BGH, or better the lack of a decision.

Because in three court cases decided today the BGH left open, whether booking a brand name as keyword in Google search advertising qualifies as using the brand or not.

The BGH transferred the case to the European High Court, EuGH, for that decision.

Laura Ashley Bed & Bath license for Latin America

Laura Ashley has signed a license to produce and distribute a collection of fashion bedding, bath products and table linens in Latin American countries.

The collection will comprise comforters, duvet covers, dust ruffles, sheets and decorative cushions as well as a coordinating line of bath textiles and accessories. Other product includes tablecloths, napkins and placemats.

The collection will launch in spring 2009 in Argentina, Brazil, Bolivia, Chile, Columbia, Paraguay, Peru, Uruguay and Venezuela.

Ellen Tracy underwear license

The owner of the Ellen Tracy brand has signed a licensing agreement to produce intimates bearing the Ellen Tracy name.

The collection, which will include sleepwear, homewear and lingerie, will launch fall 2009 at department and specialty stores, including Nordstrom, Saks Fifth Avenue, Neiman Marcus, Bloomingdale’s, Lord & Taylor and Dillard’s.
Distribution will be aimed at 250 doors that carry Ellen Tracy, as well as 18 Ellen Tracy outlets.

Estimated wholesale volume for the first year is $25 million.