Schiesser, one of the bigger global manufacturers of underwear, went into Chapter 11 and is under receivership now.
Since Schiesser was a licensee of brands like Hugo Boss, Levi’s, Mexx, Polo Ralph Lauren, Puma, Strellson and Tommy Hilfiger, all those need to rethink their licensing strategy.
Expect to see a lot of new licensing deals for underwear soon.