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LIMA veröffentlichte die Marktzahlen für Lizenzen in 2006.

Demnach erreichten Lizenzgebühren ein Volumen von US $ 6,04 Mrd. (+ 1,5% zu 2005).

Auf Marken entfielen davon US $ 1,09 Mrd. (+0,4%).

Miss Sixty hat laut WWD eine Uhren Lizenz vergeben.

Die Italienische Modemarke bringt die Uhren mit ihrem Lizenznehmer für Schmuck auf den Markt.

Ab September gibt es die Uhren in Miss Sixty Stores und bei ausgewählten Fachhändlern.

Im ersten Jahr plant Miss Sixty acht Millionen US Dollar Umsatz.
Die Einzelhandelspreise liegen zwischen US $ 100 und US $ 170.

Laut Photo Marketing Association (PMA) kommen in Lizenz Digital Kameras unter der Marke Rollei auf den Markt.

Die Lizenz wurde von RCP-Technik GmbH & Co. KG erworben. RCP ist einer Tochter der Supra Foto Elektronik Vertriebs GmbH. Laut Thomas Güttler, Geschäftsführer der RCP-Technik, werden Rollei Digital Kameras in exclusiven Designs an Fachhändler vertrieben.

Die Produkte kommen im September in Deutschland auf den Markt und in 2008 in anderen Europäischen Ländern.

According to WSJ, Liz Claiborne wants to license or sell 16 of its brands.

The American sportswear maker, suffering from a downturn in department-store sales, announced today that it’s seeking to divest itself of 16 of its 36 apparel brands.

The 16 brands that Claiborne will try to sell or license out or possibly discontinue are Sigrid Olsen, Prana, Ellen Tracy, Dana Buchman, Mac & Jac, Kensie, Intuitions, C&C California, Enyce, Laundry, Tint, Stamp10, First Issue, Emma James, Tapemeasure and J.H. Collectibles.

Ellen Tracy and Dana Buchman are two brands, that helped establish the bridge market in the 80ies and 90ies.

Claiborne plans to double its spending on advertising for its Kate Spade, Lucky Brand and Juicy Couture labels to 3% to 5% of annual sales, in line with competitors like Coach Inc. To further reduce its dependence on department stores and better track customers’ buying patterns, the company plans to open 300 more of its own stores by 2010 and improve its e-commerce operations. Claiborne is also developing ways to shorten the time between orders and deliveries, and respond more quickly to consumer demand for particular styles.

WWD writes here, that Miss Sixty is flirting with time.

The Italian fashion brand will launch watches in partnership with the distributor for Miss Sixty jewelry.

The collection will be available this September in all Miss Sixty stores and select jewelry retailers.

First-year sales are projected at $8 million for the $200 million brand.

The watch collection will feature six styles all made of steel with red and violet detailing. Swarovski crystals adorn certain pieces along with butterflies and flowers. Other parts of the line are more modern, with racing stripes and leather straps.

All watches will retail from $100 to $170.