WWD writes here, that Miss Sixty is flirting with time.
The Italian fashion brand will launch watches in partnership with the distributor for Miss Sixty jewelry.
The collection will be available this September in all Miss Sixty stores and select jewelry retailers.
First-year sales are projected at $8 million for the $200 million brand.
The watch collection will feature six styles all made of steel with red and violet detailing. Swarovski crystals adorn certain pieces along with butterflies and flowers. Other parts of the line are more modern, with racing stripes and leather straps.
All watches will retail from $100 to $170.