Brand Management in Web 2.0

TechCrunch reminds us of Vitrue, an internet service company wit clients like Harley Davidson, Mentos, Crocs, Eddie Bauer and Maybelline

Vitrue got started four years ago, when Facebook was small and Twitter non-existent. Today they manage over 680 Facebook pages and Twitter accounts.That also includes moderating some 5 million comments.

Where else do you have that many direct, consumer initiated contacts? Maybe at your telemarketing inbound service.