The headline could be “back to sensible licensing”.
Laura Ashley has signed a licensing agreement for a collection of picture frames.
The licensee is with Isaac Jacobs International.
The debut collection will include free standing and wall-mounted frames of acrylic, wood, resin, glass, metal and plastic.
The Laura Ashley frame collection will be launched in department and specialty stores early 2013.
After some strange brand extensions this one is true to the core of the brand, romantic.
Brand News
Michelin E-Bike
Der Reifenhersteller Michelin ist für kreative Markendehnungen bekannt, sein Gourmet-Führer legendär.
Auf der Eurobike hatte Michelin sein eigenes E-Bike vorgestellt. Es lässt sich auf Packmaß zusammenfalten.
In diesem Monat soll das E-Bike in die Läden kommen.
Damit tritt der Zulieferer Michelin in direkten Wettbewerb mit seinen Kunden, den Automobil und Fahrrad-Herstellern. Allerdings nur in einem Nischenmarkt.
Entenmann’s Gift License
Entenmann’s announced, that its licensing program was extended to include a gift line.
The new licensee is DesignPac.
First items will be launched at Kmart for the holiday season.
For 2013 chocolate confections, breakfast mixes, flavored popcorn and gift baskets of Entenmann’s licensed products such as coffee, candles and bake ware are planed.
Michelin E-Bike
Michelin, known for creative brand extensions, introduced its own branded E-Bike.
At the Eurobike trade show Michelin presented a foldable electric bike for delivery this month.
Entenmann’s Gift License
Entenmann’s announced, that its licensing program was extended to include a gift line.
The new licensee is DesignPac.
First items will be launched at Kmart for the holiday season.
For 2013 chocolate confections, breakfast mixes, flavored popcorn and gift baskets of Entenmann’s licensed products such as coffee, candles and bake ware are planed.