Quick, who owns Marlboro? Correct, Philip Morris.
And the name of its parent?
Hardly anyone knows, Altria.
After almost 10 years, the name is still not known.
Since those name changes are such a “success”, former Altria subsidiary Kraft now copies that model. Outside of the USA Kraft will now be un-known as Mondelez.
Keep guessing how it is pronounced.
Let us remember “successful” name changes:
Mars changes to Masterfoods changes back to Mars.
AT&T changes to Cingular changes back to AT&T.
The only accomplishments?
A few million in lost advertising money.
But some will never learn.