Crocs, known for its aesthetically challenging footwear, announced its expansion into licensing.
According to its vice president of global sales, “more than 200 million pairs of Crocs shoes have been sold, in more than 90 countries around the world.”
The company has signed licensing agreements with various manufacturers.
The first license was for a line of adult and children’s socks. The licensee is Sock and Accessories Brands for North America.
Crocs-branded socks, produced by Intersocks, will be available throughout European markets.
Crocs also entered an agreement with Accessory Exchange, which is producing a variety of Crocs-branded accessories for men, women and children, in several global regions. Accessory Exchange Crocs-branded products include hats, bags, backpacks, socks and gloves that are available now at Crocs retail stores and Crocs.com.
Crocs kidswear will come through an agreement with the A Group. The children’s apparel will be available in 46 countries around the globe and distributed through retail and wholesale channels.
Sunglasses and sunglass accessories will launch in May 2012. Eye King, LLC is producing sunglasses for adults and youth for retail and wholesale distribution in the U.S. and Canada.