Brand News

Boat shoes have been popular in for decades. Dock siders were one of the products that made Timberland a household name. Overall, the shoe style is a bit of a commodity. Pretty much every shoe company makes or has made them.

But can you name brands for the classic boat shoe?

Sperry is one of them and they are now trying to grow into a – wait for it – lifestyle brand. Reports NY Magazine:

… Sperry is expanding into accessories like swimsuits, belts, scarves, and sunglasses. Apparently business has been booming lately (probably owing to the same people who have been buying all those L.L. Bean duck boots), so the company’s signed a number of new licensing deals. The brand extensions, set to drop for spring 2013, will soon include apparel, if all goes well. 

And then Sperry announced the signing of three new license agreements for luggage, watches and eyewear.

The new collections will launch in Spring 2013.
Distribution will be through wholly owned Sperry Top-Sider specialty retail stores, sperrytopsider.com and premium department stores and specialty retailers in the U.S. and Canada.

The licensee for luggage is Hartmann.
Geneva Watch Group took the license for watches.
L’Amy America is the licensee for sunglasses and ophthalmic eyewear.

Playboy is quite notorious for its licensing.
A new brand license for men underwear had been signed now by Atlas Design.

The license runs four years.

Two collections are planed, one for mass and an upscale line.

Atlas Design already holds licenses for Joop!, Tiger of Sweden, Bugatti and Tom Tailor.

Der Österreichische Zweiradhändler Josef Faber, Importeur von italienischen Traditionsmarken wie Vespa, Gilera, Piaggio und Moto Guzzi, hat die Marke “Puch” gekauft und lässt unter diesem Namen E-Bikes und Fahrräder produzieren.
Die vom Design her an das alte “Puch Waffenrad” angelehnten E-Bikes kosten von 1.500 bis 3.000 Euro, Tret-Fahrräder von 400 bis 1.200 Euro.
 Neben normalen Citybikes ist auch ein Transportrad “Dienstmann” in der Produktpalette, ebenso wie ein “Singlespeeder”.

Gebaut werden die Räder von Cycleurope, der zuletzt auch die Markenrechte an Puch besaß.

In seinem Jubiläumsjahr hat Bally eine weitere Lizenz vergeben.

Mit dem Lizenznehmer L’Amy betritt die Marke den stark umkämpften Brillenmarkt.

Die Markenlizenz gilt für optische Brillen und Sonnenbrillen, beides sowohl für Herren als auch Damen.
Die Kollektionen sollen auf der Pariser Messe präsentiert werden. Ware soll Ende 2012 verfügbar sein.

L’Amy hält bereits einige Markenlizenzen unter Anderem von Cerruti 1881, Kenzo, Nina Ricci und Thierry Mugler.

At CES, another Polaroid camera licensee was introduced. AMW is the largest licensee for a wide range of products in Latin American territories.
AMW has the right to use its license to the Polaroid brand in the U.S. on Android-based smart cameras, including the just-introduced model SC1630.

Just before CES, PLR IP Holdings also announced that it had reached a deal with camera vendor Sakar International, which now markets cameras in the U.S. under the Vivitar brand among other trademarks, to market Polaroid-branded digital still and video cameras.