Investindustrial, owner of motorbike company Ducati, is looking for a buyer.
The target selling price is a staggering one Billion Euro.
That would three times the amount, Investindustrial paid for Ducati.
Over the last few years Ducati invested heavily in its own retail stores, brand licenses and co-branding projects.
Last year an IPO was evaluated. Now a strategic investor is the goal.