Again a licensee buys its licensor, this time it is Steve Madden taking over Betsey Johnson.
Steve Madden, a successful marketer of shoes and accessories under its own brand as well, has been a Betsey Johnson licensee for a while.
Brand News
Escada Markenlizenz Heimtex
Ab Februar 2011 wird es Bettwäsche, Tischwäsche und Frottier-Ware unter Lizenz von Escada geben. Fünf Jahre lang hält Erbelle Spirit, eine Tochter der HK Holding, die Lizenz.
Die Kollektion soll in exklusiven Warenhäusern und Fachgeschäften verkauft werden, nicht in Escada-Stores.
Escada hat zurzeit zwei Lizenzen, für Brillen und für Parfum
Megha Mittal hat Escada in 2009 erworben.
Coach & Luxottica sign Eyewear License
Coach Signed a global license with Luxottica for eyewear. The license covers sunglasses and prescription glasses, starts January 2012 and is for the three brands Coach, Coach Poppy and Reed Krakoff.
Distribution will be through Coach stores, select department stores in North America, Japan, China and East Asia as well as through select travel retail locations, independent optical locations and Luxottica owned retail.
The partners have an annual sales target of US$100 million.
Escada Brand License Home textile
Via brand license the recently rescued Escada is entering the home textile market. The licensee is Erbelle Spirit, a subsidiary of HK Holding.
By February 2011 there will be textile products for beds, bath and table.
Distribution is planed for high end department stores and specialty retailers. Escada will not offer home textile in its own stores.
As of now, Escada had only two licenses, for eyewear and fragrances.
Megha Mittal bought Escada in 2009 and saved it from bankruptcy.
Energizer wildert bei OEM Kunden via Markenlizenz
Die Batterie-Marke Energizer hat in den USA eine Lizenz für Elektronik-Geräte vergeben. Im Februar 2011 sollen erste Produkte auf den Markt kommen.
Energizer-branded consumer electronics line in February 2011.
Damit steigt Energizer als Mitbewerber in den Markt ein, den seine Industriekunden bedienen. Ob das OEM-Geschäft darunter leidet?