Pedigree, Whiskas, Greenies and Cesar, all Mars brands, have signed licenses.
The licensee will produce and market soft toys, rubber products, beds, carriers, gift baskets, tins and plastic packaging. The products will be available in spring this year.
Mars has been licensing its chocolate brands like Mars, Snickers and M&M’s already for a while. The pet care licenses now are its firsts.
For the USA Laura Ashley signed a brand license for sewing and embroidery machines. Besides a sewing and embroidery machine the licensee will also manufacture thread, sewing and embroidery accessories through a separate agreement.
The products will be available at retail later this year.
Montblanc moved its perfume brand license as well, after Valentino moved from P&G.
The new licensee also holds licenses from Burberry, Lanvin, Quiksilver, van Cleef & Arpels, S.T. Dupont and Jimmy Choo.
The Montblanc license runs over 10 years for perfumes and ancillary products. It will take effect on July 1, 2010.
Montblanc fragrances are distributed in 50 countries worldwide.
Das Handelsblatt berichtet hier, dass Mariella Burani von Insolvenz berdroht ist.
Das italienische Modehaus ist Inhaber der Marken René Lezard und Mandarina Duck.
Neben Mariella Burani sind auch andere Italienische Unternehmen der Luxus- und Modeindustrie in Schwierigkeiten wie Versace, IT Holding und Safilo Group.
Zu den Marken der Mariella Burani Fashion gehören neben René Lezard und Mandarina Duck auch die Lederwarenhersteller Coccinelle und Baldinini. Außerdem produziert Burani in Lizenz für Vivienne Westwood, Bogner, Aigner und Missoni.
The German Handelsblatt reports here (in German), that Mariella Burani is facing insolvency. The Italian fashion house owns brands like Rene Lezard and Mandarina Duck.
The Italian luxury and fashion industry is facing tough times, among the troubled companies are Versace, IT Holding and Safilo Group.
Besides Rene Lezard and Mandarina Duck, Mariella Burani also owns Coccinelle and Baldinini. It also produces for brands like Vivienne Westwood, Bogner, Aigner and Missoni.
