As we had predicted here, fashion and lifestyle brands are signing licenses with cellphone manufacturers. Now, Versace is the latest.
Versace announced an exclusive worldwide license agreement for the design, manufacturing and distribution of Versace’s first range of luxury mobile phones, which will be made available through Versace’s network of flagship stores and exclusive retail partners.
The commercial launch of the first Versace luxury mobile phone is scheduled for Spring 2010. It will be premiered for select Versace clients at an invitation-only, private showing that will be held during the Parisian Haute Couture week in January 2010.
The licensee also holds licenses from brands like Hummer, Lacoste, Dior, TAG Heuer and MTV.