Brand News

There are various attempts to predict the development of the economy. Whether todays seer watches hemlines, hair length or lipstick sales, nothing really seems to work reliably.

After 10 years in licensing we feel, that our industry is 12 to 18 months ahead of the general economy.

We saw licensing slow down early 2000, well before the crash of 2001.
The recovery came earlier too, in 2002.
This weeks licensing numbers for 2007 show decreases across the board.  We will see, when this will turn again.

Maybe licensing is a decent indicator.

Laut WWD hier, vergab Tod’s 5-Jahres-Lizenzen für:

– Sonnenbrillen und korrektive Brillen
– Herren und Damen
– die Marken Tod’s und Hogan.

Die ersten Kollectionen kommen für Frühjahr/Sommer.

According to WWD here, Tod’s has signed five-year license agreements for the men’s and women’s sunglasses and prescription frames under the Tod’s and Hogan brands.

The first Tod’s and Hogan eyewear collections are slated for spring-summer 2010.

Jil Sander gab die Vergabe einer globalen Lizenz für Männer- und Damen-Wäsche sowie Bademode bekannt.

Wäsche wird im herbst 2009 auf den Markt kommen, Bademode im Frühjahr 2010.

Beide Kollektionen werden in den eigenen Jil Sander Stores und ausgewählten Kauf- und Warenhäusern und Einzelhändlern angeboten werden.

Fast gleichzeitig kündigte der Besitzer von Jil Sander, Change Capital Partners, den verkauf der Firma an Onward Holdings Co. an.

The Jil Sander Group announced a license for men’s and women’s underwear and beachwear.
The underwear collection will hit the market in Fall 2009 and the beachwear in spring 2010.

The agreement will give the licensee the exclusive global license to design, manufacture and distribute both the underwear and beachwear collections for JIL SANDER.

Both collections will be sold worldwide in Jil Sander stores, select department stores and specialty stores.

In separate news the owner of Jil Sander, Change Capital Partners, announced the sale of the company to Onward Holdings Co..