Similar to Xerox, who recently licensed fax machines, now Kodak returns to traditional product categories via licensing.
On March 3 the licensee announced a licensing agreement to produce KODAK-branded 35mm cameras and accessories. The products will be released in the second quarter of 2009.
The KODAK-branded line will launch with approximately a dozen SKUs including 35mm cameras bundled with KODAK film, SLR cameras, webcams and card readers.
MSRPs will range from $15-$25 (US) for the reloadable 35mm cameras to $200 (US) for the SLR cameras.
The series will also include KODAK-branded computer peripherals such as computer mice, mouse pads, multimedia keyboards, and laptop cooling docks. Peripheral prices will range from U.S. $15 to $80.
The new products will be sold through an extensive distribution network worldwide.