According to WWD here, Burberry broke the 3-million fan-barrier on Facebook. It became one of the most-widely followed fashion brand on the social networking site.
Burberry is on its way to turn itself into a media brand, turning branded entertainment into an art.
It took Burberry about a year to have a million fans, six months to double that figure and just another month to add another million.
Of course, Burberry invested a lot including live streaming.
A big compliment to what was once a trench-coat brand.