For years now, you can buy McDonald’s ketchup in German supermarkets and food stores. This makes perfect sense for McDonald’s since this:
- opened new distribution
- adds thousands of PoS
- adds points of contact for consumers
- raises brand and product usage
- adds in-home use
- increases brand awareness and relevance
Not to mention the additional sales and profits.
Now McDonald’s rival, Burger King, is following suit with a brand license for microwave fries. As french fries are the most global food, this might be the better choice then ketchup.