Burger King Corp. announced a license agreement with a Phoenix-based snack food manufacturer to develop a line of branded BURGER KING snacks.
Two snack chip flavors will be introduced: Ketchup & Fries, one of America’s favorite taste combinations, and another yet-to-be-named savory, that captures the flame broiled flavor of the BURGER KING brand. The snacks will launch in vending machines, on airlines and in convenience, drug and grocery stores beginning November 2007.
The goal is to secure an additional brand presence in more than 100,000 outlets through these new distribution channels, far beyond the 11,200 restaurants.
The licensee will offer the chips in several sizes and price points: single serving sizes of 1.0 ounce and 1.75 ounces will be featured in vending machines and on airlines; 2.5- or 3.0- ounce sizes will be available in convenience stores and 5.5-ounce bags will be sold in grocery stores. A second roll-out of the products to price clubs and additional grocery outlets in spring 2008 will feature 20- and 25-ounce bags and variety packs.
Burger King Corp. will also test market a 100 calorie bag in its restaurants.
After the initial rollout of the chips in the United States, the partners plan to expand globally.