According to a study by Research & Markets published by The Autochannel the global market for sales of licensed branded car merchandise reached $5.1 Billion in 2005.
The brands of General Motors, Ford and DaimlerChrysler are accounting for 80% of this worldwide market.
There are more than 1,200 licensees for the Big 3 alone.
Automotive licensing is dominated by the following categories:
- toys
- videogames
- apparel and accessories
- auto accessories
- collectibles