Category: general

Die Benetton Parfum Lizenz lag bisher bei Selective Beauty. Neuer Lizenznehmer ist die Spanische Puig.

 

PVH Corporation (PVH) hat seine Schuhfirma G.H. Bass & Co. an G-III Apparel Group, Ltd. verkauft. Bass ist bekannt für seine Pennyloafer, in Deutschland auch College-Schuhe genannt.

Der Kaufpreis beträgt knapp US $ 50 Million.

G.H. Bass & Co. wurde 1876 gegründet, PVH Corp. erwarb die Firma 1987 von Unilever plc für US $ 79 Millionen.

[:en]Until last year Selective Beauty held the license from Benetton for perfume. The new licensee is the Spanish Puig.

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[:en]PVH Corporation sold its G.H. Bass & Co. division to G-III Apparel Group, Ltd.

The purchase price was US$50 million.

G.H. Bass & Co. was founded in 1876 and is best known for its penny loafers. PVH Corp. bought the footwear brand in 1987 from Unilever plc for $79 million.[:]

[:en]When it comes to licensing marketers are concerned with brand dilution. But the bigger risk is bad license management. The recent example is the Tiffany’s watch license.

In 2008 Tiffany’s signed a watch license with Swatch Group. And in 2011 the partners split with a pretty public fight, see here.

In December now the mediators decided, that Tiffany has to pay Swatch Group SFr 402 million in damages. The counter suit by Tiffany’s was dismissed.[:]