Category: general

This article from the Hollywood Reporter is as good as a textbook case.

An licensee sued MTV. Their claim: They spent millions on branded clothing and luggage only to have the products seized by local authorities.

“A licensing deal was signed with MTV Networks that allowed the company to offer products in 30 countries in Latin America and the Caribbean, but then San Panama says it discovered that MTV and Viacom “never registered the licensed marks and logos in many of the territories licensed to plaintiffs under the agreement.”

The “licensed” products were seized by authorities as infringing upon the trademark, copyright and proprietary rights of third parties, not MTV.

This is a nice example, why licensing is not a job for beginners.

The headline could be “back to sensible licensing”.
Laura Ashley has signed a licensing agreement for a collection of picture frames.
The licensee is with Isaac Jacobs International.
The debut collection will include free standing and wall-mounted frames of acrylic, wood, resin, glass, metal and plastic.
The Laura Ashley frame collection will be launched in department and specialty stores early 2013.
After some strange brand extensions this one is true to the core of the brand, romantic.

Entenmann’s announced, that its licensing program was extended to include a gift line.
The new licensee is DesignPac.

First items will be launched at Kmart for the holiday season.

For 2013 chocolate confections, breakfast mixes, flavored popcorn and gift baskets of Entenmann’s licensed products such as coffee, candles and bake ware are planed.

Michelin, known for creative brand extensions, introduced its own branded E-Bike.

At the Eurobike trade show Michelin presented a foldable electric bike for delivery this month.

Entenmann’s announced, that its licensing program was extended to include a gift line.
The new licensee is DesignPac.

First items will be launched at Kmart for the holiday season.

For 2013 chocolate confections, breakfast mixes, flavored popcorn and gift baskets of Entenmann’s licensed products such as coffee, candles and bake ware are planed.