Category: general

The headline could be “back to sensible licensing”.
Laura Ashley has signed a licensing agreement for a collection of picture frames.
The licensee is with Isaac Jacobs International.
The debut collection will include free standing and wall-mounted frames of acrylic, wood, resin, glass, metal and plastic.
The Laura Ashley frame collection will be launched in department and specialty stores early 2013.
After some strange brand extensions this one is true to the core of the brand, romantic.

Entenmann’s announced, that its licensing program was extended to include a gift line.
The new licensee is DesignPac.

First items will be launched at Kmart for the holiday season.

For 2013 chocolate confections, breakfast mixes, flavored popcorn and gift baskets of Entenmann’s licensed products such as coffee, candles and bake ware are planed.

Michelin, known for creative brand extensions, introduced its own branded E-Bike.

At the Eurobike trade show Michelin presented a foldable electric bike for delivery this month.

Entenmann’s announced, that its licensing program was extended to include a gift line.
The new licensee is DesignPac.

First items will be launched at Kmart for the holiday season.

For 2013 chocolate confections, breakfast mixes, flavored popcorn and gift baskets of Entenmann’s licensed products such as coffee, candles and bake ware are planed.

Der Besitzer der Marke Anne Klein, Jones Group, hat seine weltweite Brillen-Lizenz an Altair Division, Teil von Marchon, vergeben.

Bis 31.12.2012 lag die Lizenz bei Weltmarktführer Luxottica. Marchon übernimmt nahtlos ab Frühjahr 2013.

Altair hält Lizenzen von bebe, Tommy Bahama, Joseph Abboud, Revlon und Sigrid Olsen. Marchon hat zudem Calvin Klein, ck, Chloe, Diane von Furstenberg, Emilio Pucci, Fendi, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John and Valentino.